The PR industry is getting more and more competitive and challenging, where precise messaging, tight deadlines, and confidentiality make or break reputations, generic AI tools simply don't cut it anymore. PR professionals need specialised solutions that truly understand the unique challenges of communications work.
So we built LILA Assistant – the first ethical, all-in-one AI tool specifically built by PR professionals, for PR professionals. Here's why PR agencies, in-house teams, and freelancers are making the switch.

Beyond Generic AI: PR-Specific Intelligence
LILA isn't just another ChatGPT clone – it's AI built by people who've felt the pressure of getting client approval at 5pm on a Friday. Our team has lived through the realities of:
Rushing to launch campaigns with moving deadlines
Crafting media pitches that actually secure coverage
Developing executive quotes that sound authentic, not robotic
Creating reactive statements when every minute counts
This real-world PR experience is embedded in LILA's DNA. We've built an assistant that understands the structure of press releases that journalists actually read, the nuances of tone that build brand trust, and why efficiency matters when clients are waiting for deliverables.

Data Security That PR Professionals Can Trust
Unlike many AI platforms, LILA Assistant doesn't learn from or store your sensitive content. Every strategy document, stakeholder briefing, and media statement you create remains completely private.
For PR professionals handling confidential client information, this commitment to privacy isn't just a feature – it's essential. LILA is proudly UK-built, GDPR-compliant, and designed as a secure, ethical alternative to black-box AI tools that leave you wondering where your data ends up.

PR-Specific Templates That Deliver Results
LILA transforms the way PR professionals work by offering content that's ready to edit, not rewrite. Our platform features over 80 specialised templates and 53 pre-trained assistants, including:
A PR Consultant AI assistant for drafting press releases, media responses, and comprehensive PR plans and strategies
A dedicated Crisis Communications AI assistant for time-sensitive and high-stakes messaging
Specialised tools for blog content, creative pitch angles, spokesperson Q&As, event planning, and more
Whether you're launching a new product, managing media inquiries, or developing executive thought leadership, LILA provides structured, relevant content that aligns with PR best practices.

Industry Expertise Built Into Every Feature
LILA Assistant stays current with PR trends and challenges by continuously analysing insights from industry authorities.
This means you're not just getting generic AI outputs – you're accessing tools shaped by real PR industry knowledge and requirements.
Real Impact for PR Teams

PR professionals using LILA Assistant report:
Time savings of up to 10 hours per week on content creation
Budget savings of thousands previously spent on outsourcing or agency overflow
Increased confidence knowing their AI tool truly understands PR objectives

Transform Your PR Workflow

Join the growing community of PR professionals already using LILA to:
Respond to client requests with unprecedented speed
Streamline internal content development processes
Craft more compelling media pitches
Scale content creation capabilities, even with limited team resources

Experience the difference of an AI tool built specifically for communications professionals – not just developers.

Start your free trial of LILA Assistant today at lilaassistant.com
No credit card required. No complex prompt engineering. Just powerful, professional PR results.